Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Monterey sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in this region depends on permitted locations and event weeks. Where short stays are allowed, we set long minimums for Car Week and the Pro-Am, use weekend minimums in summer and autumn and maintain midweek discounts to fill gaps. Where only 30-day stays are permitted, monthly pricing and corporate placements during events can still capture value.
Booking.com and Expedia lead for hotels and inns, especially with international travellers on Highway 1 road trips. Airbnb and Vrbo matter for permitted homes and monthly stays. We maintain rate parity, align minimum stays for events and make sure listings clearly reflect local rules and tax inclusions.
The full service is described on our other ota optimization page; this page covers how it applies in Monterey.