Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Jackson Hole sells mostly through Airbnb, Vrbo and Booking.com. In Jackson, Airbnb pricing depends on whether a property sits in an eligible zone. For eligible condos and homes, we run dual-season pricing with holiday premiums, multi-night minimums and ski access tiers. Ineligible homes can still earn with monthly stays for workers and seasonal visitors. Shoulder seasons need hard floors, since deep discounts rarely create demand when businesses close.
Airbnb and Vrbo lead for homes and condos, Booking.com and Expedia for hotels, and many luxury ski and park guests book through travel advisers or directly with local managers. We keep parity and limit promotions to the spring and autumn shoulder seasons.
The full service is described on our other ota optimization page; this page covers how it applies in Jackson Hole.