Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Poconos sells mostly through Airbnb, Vrbo and Booking.com. Poconos Airbnb pricing is a weekend business. We set two-night minimums on weekends, three nights for holiday weeks, and price hot tubs, game rooms and lake access as named premiums. Groups from New York and Philadelphia compare homes by sleeping capacity, so bedroom and bed counts must be accurate. Midweek offers and weekly discounts help fill gaps between weekends, especially in spring and November.
Airbnb and Vrbo lead for cabins and lake homes, with Vrbo strong for families and Airbnb strong for groups. Booking.com and Expedia matter for resorts. Clear photos of hot tubs, lakes and game rooms often drive conversion as much as rate.
The full service is described on our other ota optimization page; this page covers how it applies in Poconos.