Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Raleigh sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue in the Triangle depends on knowing which campus calendar a listing sits on. A Chapel Hill home within walking distance of Kenan Stadium earns its year on perhaps a dozen dates, so we set two or three night minimums and premium rates on those well in advance. Durham listings near the hospital get weekly and monthly discounts aimed at patient families. Raleigh units close to downtown carry corporate weekday pricing, with weekend rates tuned to concerts and State Fair traffic.
Airbnb attracts university families and visiting academics, Vrbo performs for larger homes booked by graduation parties, and Booking.com and Expedia carry most corporate and medical bookings for hotels and serviced units. We keep parity across all of them, highlight distance to campus or hospital in every listing title, and use length-of-stay discounts on Airbnb to win the medical segment.
The full service is described on our other ota optimization page; this page covers how it applies in Raleigh.