Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Raleigh: Duke, UNC and NC State calendars; Research Triangle corporate travel; Basketball rivalry weekends; Medical travel to Duke and UNC hospitals. Typical guests: University families and corporate guests on 2 to 4 night stays, medical travellers on longer stays. Where the work starts: Graduation and game-weekend premiums, medical-stay weekly rates, and corporate midweek pricing.
Triangle hotels balance negotiated corporate rates for RTP employers, university-related group blocks and medical transient demand. We protect commencement and big-game dates by limiting discounted corporate and group inventory, and we track a comp set by sub-market because a Durham hotel near Duke competes with very different properties than one by the Raleigh Convention Center. Fall and spring academic conferences need group pricing that accounts for displacement of higher-paying weekend leisure guests.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Raleigh.