Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Detroit: North American International Auto Show; Movement Electronic Music Festival; Lions, Tigers and Red Wings seasons; Automotive corporate travel. Typical guests: Event travellers on 2 to 3 night stays, automotive business guests midweek. Where the work starts: Event premiums, corporate midweek rate cards, and winter floors.
Detroit hotels depend on automotive corporate travel, conventions at Huntington Place, sports and concerts, and medical stays near the hospitals. We manage corporate negotiated rates midweek, close them out on major event dates, and track the sports and concert calendar for compression. Comp sets should include downtown, Dearborn and the northern suburbs, since corporate guests often compare across them.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Detroit.