Hotel revenue management outsourcing means an external team takes over the revenue manager role: daily rate and inventory decisions, restrictions, forecasting, distribution and reporting. You keep control of the hotel and see every decision; the work, the tools and the expertise are provided for a monthly fee instead of a salary.
Demand drivers in Detroit: North American International Auto Show; Movement Electronic Music Festival; Lions, Tigers and Red Wings seasons; Automotive corporate travel. Typical guests: Event travellers on 2 to 3 night stays, automotive business guests midweek. Where the work starts: Event premiums, corporate midweek rate cards, and winter floors.
Detroit hotels depend on automotive corporate travel, conventions at Huntington Place, sports and concerts, and medical stays near the hospitals. We manage corporate negotiated rates midweek, close them out on major event dates, and track the sports and concert calendar for compression. Comp sets should include downtown, Dearborn and the northern suburbs, since corporate guests often compare across them.
The full service is described on our outsourced revenue management for hotels page; this page covers how it applies in Detroit.