Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Charlotte: NASCAR at Charlotte Motor Speedway; Panthers and Hornets seasons; Banking and corporate travel; US National Whitewater Center. Typical guests: Corporate travellers midweek, race and game-day groups at weekends. Where the work starts: Race-week premiums, corporate rate cards, and weekend event pricing.
Charlotte hotels depend on corporate negotiated rates, conventions at the Charlotte Convention Center and sports and racing weekends. We protect race weeks and big game weekends from discounted corporate and group rates, set convention-week pricing early and track comp sets separately for Uptown, SouthPark, the airport corridor and Concord. Weekend leisure needs its own pricing because it rarely follows corporate patterns.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Charlotte.