An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Bend: Mount Bachelor ski season; Summer river, lake and trail season; Craft-beer tourism; Sunriver resort demand. Typical guests: Pacific Northwest families and groups on 3 to 5 night stays. Where the work starts: Dual-season pricing, shoulder floors, and Bend's STR permit zoning.
Airbnb revenue management in Bend is about getting two peak seasons right and not panicking in the shoulders. Ski homes need snow-aware pricing, with late increases after big storms and premiums for hot tubs and garages. Summer homes win on river access and outdoor space. Because guests book holiday weeks months out, we load Christmas, Presidents' Day and July 4th early. In April, May and November, we hold floors and use short minimum stays instead of chasing occupancy with deep cuts.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Bend.