Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Honolulu: Winter escape travel from the US mainland and Canada; Japanese and Korean inbound travel; Pro Bowl, marathon and surf competitions; Military and government travel. Typical guests: Couples and families staying 5 to 10 nights in Waikiki condos, with a large international share. Where the work starts: Condo-tower positioning by view and floor, weekly and monthly discount ladders, and compliance with Oahu's 30-night minimum outside resort zones.
Honolulu hotels sell to leisure travellers, international wholesale partners, airline crew, military and government guests, and conventions at the Hawaii Convention Center. Japanese and Korean wholesale contracts need careful allocation around Golden Week and the winter peak. Resort fees and parking charges are common, so comparisons with the comp set should include total cost, not only room rate.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Honolulu.