Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Lancaster sells mostly through Airbnb, Vrbo and Booking.com. Lancaster STR pricing works around shows and weekends. We track Sight and Sound's production schedule, set two-night weekend minimums from spring, and price larger homes for church and family groups. Farm views, fire pits and space for multiple families earn premiums. Many Amish businesses close on Sundays, so Saturday nights are stronger than Sunday nights.
Airbnb and Vrbo lead for farmhouses and cottages, with Vrbo strong for larger family groups. Booking.com and Expedia matter for hotels and inns along Route 30. Show-goers search by drive time to Sight and Sound, so we state it plainly and align weekend rules on every platform.
The full service is described on our other ota optimization page; this page covers how it applies in Lancaster.