Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Savannah sells mostly through Airbnb, Vrbo and Booking.com. Savannah Airbnb strategy begins with location and certificate. Historic District listings close to the squares earn most during St. Patrick's, spring weddings and autumn festivals, so we set multi-night minimums for those dates and weekend premiums year-round. Starland and Victorian District homes suit groups who want space. On Tybee, weekly summer pricing for families works best, with shorter minimums in spring and autumn when couples book long weekends.
Airbnb leads for Historic District stays and groups, Vrbo is strong for Tybee beach homes, and Booking.com and Expedia carry most hotel bookings. Many wedding guests book through blocks or directly with owners. We keep parity and describe walking distance to squares, River Street or the beach in listing titles.
The full service is described on our other ota optimization page; this page covers how it applies in Savannah.