Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in St. Louis: Cardinals and Blues seasons; Gateway Arch and Forest Park tourism; Washington University calendar; Conventions and medical travel. Typical guests: Regional visitors on 2 to 3 night stays, medical and corporate guests. Where the work starts: Game-day and event premiums, medical-stay weekly rates, and winter floors.
St. Louis hotels juggle convention groups at America's Center, sports fans, medical visitors and corporate travel tied to the large employers based in the region. We set group displacement rules around convention dates, keep a comp set split between downtown and the Central West End and Clayton, and protect transient inventory when a home stand overlaps a citywide event. Weekend leisure packages help fill the softer winter period.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in St. Louis.