Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Green Bay: Packers home games at Lambeau Field; Door County summer peninsula season; Fall colour and the cherry harvest; Fish boils and waterfront festival weekends. Typical guests: Families and couples from Chicago, Milwaukee and the Twin Cities on 3 to 5 night summer stays in Fish Creek, Sister Bay and Egg Harbor, plus Packers fans on single game weekends. Where the work starts: A two-peak calendar splitting the Door County summer resort season from single-night Lambeau game-day spikes, with weekend minimum stays and shoulder-season midweek floors.
Green Bay hotels have one of the most event-driven calendars in the country, with Lambeau game weekends far above ordinary demand. Rate plans should restrict discounted and group rates on those dates and require multi-night stays where demand allows. Door County inns and resorts depend on summer transient and wedding business, and group blocks for weddings should carry firm cut-off dates.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Green Bay.