Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Duluth: Lake Superior, Canal Park and the Aerial Lift Bridge; North Shore autumn foliage; Grandma's Marathon; Split Rock Lighthouse and the state parks. Typical guests: Twin Cities and Midwestern families on 2 to 4 night stays around Canal Park, the East Hillside and up the North Shore toward Two Harbors. Where the work starts: Summer and foliage peaks with weekend minimums, Grandma's Marathon surge pricing, and winter discounting supported by the Bentleyville lights.
Duluth hotels sell heavily to Twin Cities leisure travellers, marathon runners, university visitors and medical guests at Essentia Health and St. Luke's. We manage race weekend with minimum stays and non-refundable terms, protect summer weekends from large group blocks, and offer medical and corporate rates during the week. Comp sets should separate Canal Park lakefront hotels from properties up the hill.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Duluth.