Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
St. Louis sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in St. Louis means separating the event calendar from the base demand. We load every Cardinals home game, Blues date and big convention into the pricing calendar, then lift rates in the neighbourhoods that actually serve them rather than citywide. Hospital-adjacent listings get 7 and 28 night discounts tuned for patients and their families. In winter we hold floors and shorten minimum stays instead of chasing bookings with deep cuts.
Airbnb leads for groups and longer medical stays, Vrbo picks up families visiting for ballgames and Forest Park, and Booking.com brings convention attendees and road-trip travellers. We keep parity across all three, write distance to the stadium and to the medical campus into each listing, and lean on Booking.com mobile and late-deal visibility in January and February.
The full service is described on our other ota optimization page; this page covers how it applies in St. Louis.