Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Ann Arbor: Wolverines home football Saturdays at the Big House; University of Michigan graduation and parents' weekends; The Ann Arbor Art Fair in July; Medical and research visitors to Michigan Medicine. Typical guests: Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Where the work starts: Game-day single-night surges tied to the seven home football dates, graduation and Art Fair peaks, and 30-plus-night furnished demand from the medical centre.
Ann Arbor hotels sell to university visitors, medical travellers, business guests and event crowds. We close discounted corporate and university rates on football weekends and graduation, track the athletic and academic calendars, and manage group blocks for visiting teams and conferences with release dates. Midweek demand from Michigan Medicine and research visitors needs negotiated rates that hold up through winter.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Ann Arbor.