An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Ann Arbor: Wolverines home football Saturdays at the Big House; University of Michigan graduation and parents' weekends; The Ann Arbor Art Fair in July; Medical and research visitors to Michigan Medicine. Typical guests: Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Where the work starts: Game-day single-night surges tied to the seven home football dates, graduation and Art Fair peaks, and 30-plus-night furnished demand from the medical centre.
Ann Arbor short-term rental revenue is unusually concentrated. We load every home football Saturday as soon as the schedule is released, with 2-night minimums for whole homes near campus and premiums scaled to the opponent and homecoming. Graduation weekend gets similar treatment. Outside those dates, we target 30-plus-night stays for Michigan Medicine patients, visiting faculty and researchers, which suit the city's restrictions on non-owner-occupied homes.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Ann Arbor.