Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
New River Gorge sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management around the gorge focuses on adventure season weekends and a few big events. We set Bridge Day and Gauley Season rates and minimums early, use two-night weekend minimums from May to October and offer midweek and weekly discounts in winter. Hot tubs, gear storage and proximity to trailheads and outfitters deserve explicit premiums.
Airbnb and Vrbo lead for cabins and homes booked by adventure groups from Washington, Ohio and the Carolinas. Booking.com matters for motels and resorts along US-19. We keep weekend minimums aligned across channels and highlight hot tubs, gear storage and distance to the bridge and outfitters.
The full service is described on our other ota optimization page; this page covers how it applies in New River Gorge.