Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Boone sells mostly through Airbnb, Vrbo and Booking.com. Airbnb revenue management in the High Country revolves around Saturdays: football, foliage, ski and graduation all compress demand onto the same weekday. We load App State's home schedule and commencement as soon as dates are set, price October weekends at the top of the year and use two-night minimums on peak Saturdays. In summer, weekday demand is strong enough to trim discounts. In April and early May, we hold floors and use flexible stays.
Airbnb and Vrbo dominate cabins and homes, with Vrbo strong for families booking week-long summer stays. Booking.com and Expedia help inns and hotels reach App State parents and leaf-peepers. We keep parity, use Airbnb for short weekend stays and highlight Parkway access or ski-area distance clearly.
The full service is described on our other ota optimization page; this page covers how it applies in Boone.