Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
State College sells mostly through Airbnb, Vrbo and Booking.com. Short-term rental revenue management in Happy Valley starts with the Penn State football schedule. We open game weekends with two-night minimums at premium rates, then adjust once kickoff times and opponents firm up, because a night game or a top-ten rival changes demand sharply. Commencement weekends get the same treatment. Between events we lower floors modestly and accept one-night stays for visiting academics and recruits rather than leaving the calendar empty.
Airbnb and Vrbo carry most whole-home football and graduation demand, with Booking.com strong for hotel and smaller unit bookings by parents. Many alumni rebook the same home each season, so direct repeat bookings matter. We keep parity on all channels, show distance to Beaver Stadium in every title, and avoid discounting peak weekends anywhere.
The full service is described on our other ota optimization page; this page covers how it applies in State College.