An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Charleston: Spoleto Festival USA; Wedding and bachelorette travel; Historic-district and culinary tourism; Beach demand on Isle of Palms and Folly Beach. Typical guests: Couples and groups on 3 to 4 night stays downtown, families on week-long beach stays. Where the work starts: Spring and autumn premiums, wedding-weekend minimums, and beach-island weekly discount ladders.
Short-term rental revenue management in Charleston depends on location type. Peninsula homes earn most in spring and autumn, so we set wedding-weekend minimums, festival pricing and premiums for walkability. Beach homes earn most in summer, so we use weekly pricing with discount ladders for seven, ten and fourteen night stays. Hurricane season calls for flexible policies in September rather than heavy discounts across the whole month.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Charleston.