Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Hood River sells mostly through Airbnb, Vrbo and Booking.com. Hood River Airbnb strategy follows the wind and the orchards. We set summer weekend minimums and price waterfront and river-view homes as premiums, offer weekly discounts for wind-sports athletes who stay longer, and lift Blossom Time and Harvest Fest weekends early. In winter, listings are positioned for Mount Hood skiers, with holiday weekends priced well and quiet weekdays discounted.
Airbnb leads for homes and orchard cottages, Vrbo brings families planning summer weeks, and Booking.com captures I-84 road trippers in the Gorge looking at hotels. We keep parity across channels and limit promotions to winter and shoulder weekdays, never wind-season weekends.
The full service is described on our other ota optimization page; this page covers how it applies in Hood River.