Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Fargo: North Dakota State University and the Bison football program; Fargodome concerts and events; Regional healthcare and agriculture business travel; Summer youth sports and tournaments. Typical guests: Bison fans and visiting families on game weekends, business and medical travellers midweek, and travelling nurses on monthly stays. Where the work starts: Game-weekend premiums, monthly winter rates for medical and contract stays, and winter floors.
Fargo hotels serve medical travel, agriculture and equipment business, university visitors and event weekends. We keep comp sets split between downtown, the NDSU area and the interstate corridor, protect inventory on Bison home game and Big Iron weekends, and offer extended-stay rates to medical and contract guests in winter. Group business from tournaments and agriculture meetings needs displacement rules so it does not crowd out higher-paying transient demand.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Fargo.