Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Florence: Pitti Uomo; Spring and autumn cultural tourism; Tuscan villa and wedding season; Chianti wine harvest. Typical guests: North American and European couples on 3 to 5 night city stays, families and wedding groups on weekly villa stays. Where the work starts: City-centre pricing within Florence's new-registration limits, villa weekly pricing in Chianti and Val d'Orcia, and shoulder-season floors.
Florence hotels serve leisure, fashion, conference and wedding guests, with spring and autumn as peak seasons. We forecast Pitti Uomo and major events, close discounted group rates on peak dates, and build separate comp sets for the centre and the hills. Countryside hotels and agriturismi need seasonal opening strategies and packages with wine tastings and cooking classes.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Florence.