Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Florence sells mostly through Airbnb, Booking.com and Vrbo. In Florence, short-term rental revenue management means pricing scarce, compliant city stock at the top of the market in spring and autumn. We price Pitti Uomo, Easter and Calcio Storico as events, and use weekly rates in August and winter. Tuscan villas are priced by the week from May to October, with Saturday changeovers, premium rates for pools and views, and shoulder-season floors.
Booking.com leads for European visitors, Expedia for North Americans, and Airbnb and Vrbo dominate apartments and villas. Wedding groups often book villas directly. We keep parity, display the CIN, and save promotions for winter and August city weekdays.
The full service is described on our other ota optimization page; this page covers how it applies in Florence.