Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Gdańsk sells mostly through Airbnb and Booking.com. Summer in Gdansk rewards week-long stays, especially for families heading to the beaches, so we often set five to seven night minimums in July and August and release gap nights close in. Scandinavian and German guests book earlier than Polish families, which supports full rates months ahead. Outside summer, weekend city-breakers and business travellers fill shorter stays.
Booking.com is the main OTA for international guests, while Airbnb attracts families and longer apartment stays. Polish guests also book directly and through local platforms. We keep parity across channels and save visibility programmes for the long winter rather than summer.
The full service is described on our other ota optimization page; this page covers how it applies in Gdańsk.