Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Rovaniemi sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Rovaniemi rentals should treat December as the main event. We set four or five night minimums over Christmas, price family-sized units at a premium and hold rates firm, since late bookers still arrive. From January to March we sustain aurora-season pricing with three-night minimums and premiums for dark-sky views or saunas. Shoulder months need firm floors and short stays.
In Rovaniemi, Booking.com is the largest single channel for both hotels and apartments. Airbnb is important for cabins and family apartments, Vrbo adds families and Expedia brings international travellers. Tour operators and charter packages drive much of the December demand. We keep parity and highlight saunas, aurora views and transfer options.
The full service is described on our other ota optimization page; this page covers how it applies in Rovaniemi.