Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Zurich sells mostly through Airbnb and Booking.com. Zurich short-term rental revenue comes mostly from business and relocation guests. We price Monday to Thursday higher than weekends for most of the year, offer weekly and monthly rates that undercut serviced apartments, and add workspace and fast Wi-Fi to listings. Summer weekends and Street Parade are the leisure peaks. Flats near Zurich HB or tram lines to Oerlikon and the airport earn steady premiums.
Booking.com leads for corporate and European leisure bookings in Zurich, while Airbnb is important for relocation and mid-term stays. We keep rates in parity, highlight tram and rail connections, and use corporate booking tools and direct contracts for repeat business guests, reducing commission on stays that recur every month.
The full service is described on our other ota optimization page; this page covers how it applies in Zurich.