An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Florianópolis: Brazilian and Argentine summer travel; Beach and surf season; New Year parties; Tech-sector business travel. Typical guests: Brazilian and Argentine families and groups on weekly summer stays. Where the work starts: Summer weekly pricing, New Year minimums, and winter floors.
Airbnb revenue in Florianópolis is concentrated in roughly ten weeks. We price summer by the week, starting from realistic New Year and Carnival peaks, then fill January with 7-night stays from Brazilian and Argentine families. Group listings near Jurerê benefit from per-guest pricing. In winter, we shift to monthly rates and weekend packages for visitors from Porto Alegre, Curitiba and São Paulo, keeping floors firm so summer positioning is protected.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Florianópolis.