Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Florianópolis sells mostly through Airbnb and Booking.com. Airbnb revenue in Florianópolis is concentrated in roughly ten weeks. We price summer by the week, starting from realistic New Year and Carnival peaks, then fill January with 7-night stays from Brazilian and Argentine families. Group listings near Jurerê benefit from per-guest pricing. In winter, we shift to monthly rates and weekend packages for visitors from Porto Alegre, Curitiba and São Paulo, keeping floors firm so summer positioning is protected.
Airbnb leads for homes and apartments, and Booking.com is important for Argentine and international travellers and for hotels. Many Argentine guests compare prices in dollars, so we keep rates consistent across channels and watch exchange-rate swings before summer. Weekly discounts and clear beach distance in every listing help capture families.
The full service is described on our other ota optimization page; this page covers how it applies in Florianópolis.