Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
San Juan sells mostly through Airbnb, Vrbo, Booking.com and Expedia. San Juan short-term rentals compete on location and convenience. We price around flight patterns from New York, Boston, Philadelphia and Florida, so Thursday to Sunday stays carry premiums and Monday to Wednesday need offers. Pre- and post-cruise nights near Old San Juan get their own uplift on busy port days. Concert residencies and big festivals can sell out nearby listings within days of an announcement, so we load those dates the moment they are confirmed.
Airbnb and Vrbo lead for apartments and family homes, Expedia is strong for US travellers buying flight-plus-hotel packages, and Booking.com picks up European and Latin American guests. We keep parity, align cancellation policies with hurricane-season expectations, and use member pricing when weekday demand softens.
The full service is described on our other ota optimization page; this page covers how it applies in San Juan.