An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Santiago: Ski resorts near Santiago; Wine tourism in Maipo and Casablanca; Valparaíso and Viña del Mar summer; Business and mining travel. Typical guests: Brazilian and Argentine travellers in summer, ski visitors in winter, corporate guests midweek. Where the work starts: Dual-season pricing, corporate rates, and shoulder floors.
Airbnb revenue management in Santiago means running two peaks. We set summer premiums for coastal properties and Lastarria, then switch to ski-season pricing in Las Condes and Providencia, where guests want quick access to the mountains. Corporate demand supports midweek pricing year-round. Monthly stays help fill May and the spring shoulder, while New Year in Valparaíso deserves long minimums and early pricing.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Santiago.