Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Oaxaca sells mostly through Airbnb and Booking.com. Most Oaxaca listings are small casas and apartments competing on character: courtyards, rooftop views of Santo Domingo and walking distance to markets. We price festival weeks a long way out, with four-night minimums for Día de Muertos and three-night minimums for the Guelaguetza, and keep orphan nights sellable at slight discounts. Between festivals, a monthly ladder attracts remote workers and language students. Guests often pair the city with Puerto Escondido, so flexible check-out days help convert split itineraries.
Airbnb leads for casas and apartments, while Booking.com drives boutique hotel demand from European and domestic Mexican travellers. Expedia matters less here than on the coasts. We keep parity, use promotions only in the slow months, and make sure every listing names its barrio clearly, since guests search by neighbourhood.
The full service is described on our other ota optimization page; this page covers how it applies in Oaxaca.