An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Oaxaca: Día de Muertos; Guelaguetza festival; Food and mezcal tourism; Puerto Escondido surf season. Typical guests: US and European travellers on 4 to 6 night stays. Where the work starts: Festival premiums with minimum stays and shoulder floors.
Most Oaxaca listings are small casas and apartments competing on character: courtyards, rooftop views of Santo Domingo and walking distance to markets. We price festival weeks a long way out, with four-night minimums for Día de Muertos and three-night minimums for the Guelaguetza, and keep orphan nights sellable at slight discounts. Between festivals, a monthly ladder attracts remote workers and language students. Guests often pair the city with Puerto Escondido, so flexible check-out days help convert split itineraries.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Oaxaca.