An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Izmir: Alaçatı windsurfing and boutique hotels; Çeşme beaches; Ephesus day trips; Izmir business and trade-fair travel. Typical guests: Istanbul and Turkish summer visitors on weekly stays, international couples and business travellers in Izmir. Where the work starts: Summer premiums, Turkish domestic holiday pricing and permit compliance.
In Çeşme and Alaçatı, Airbnb revenue comes from Turkish families booking weekly summer stays and couples booking weekends. We set weekly minimums from early July to late August, price Bayram dates as their own events and make sure weekend nights cost more than weekdays all season. In Izmir, city flats compete for weekday stays from business and fair visitors, so we keep shorter minimums and lift rates around fair and congress dates.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Izmir.