An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Montevideo: Argentine and Brazilian summer travel; Punta del Este New Year season; Carnival; José Ignacio luxury demand. Typical guests: Argentine and Brazilian families on weekly and fortnightly summer stays. Where the work starts: Fortnightly summer pricing in Punta, New Year premiums, and long off-season floors.
Punta del Este short-term rentals live on summer fortnights. We price the first half of January highest, sell New Year week as a block, and use fortnightly and monthly rates for families who return every year. Weekly stays fill late January and February gaps. In José Ignacio, luxury homes need long minimums and early publication. Off-season, Punta listings should target remote workers and weekenders with monthly offers, while Montevideo apartments need business-led weekday pricing.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Montevideo.