An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Montpellier: Mediterranean beaches at Palavas and La Grande-Motte; Festival de Radio France; Place de la Comedie and the Ecusson; Languedoc and Pic Saint-Loup wine. Typical guests: students' families, festival-goers and beachgoers on 3 to 6 night stays in the Ecusson old town and the Antigone district. Where the work starts: a warm-climate summer beach and festival peak, student-city demand through term time, and French meuble de tourisme registration.
Montpellier short-term rental pricing has to juggle students, festivals and beaches. In the Écusson, we set nightly rates with premiums for FISE weekend, July festivals and university graduations, and offer monthly rates for interns and visiting researchers in winter. Coastal flats switch to weekly stays in July and August. Air conditioning and a balcony or terrace matter more here than in northern cities, so we price them as premium features.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Montpellier.