Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Montpellier sells mostly through Airbnb, Booking.com, Vrbo and Abritel. Montpellier short-term rental pricing has to juggle students, festivals and beaches. In the Écusson, we set nightly rates with premiums for FISE weekend, July festivals and university graduations, and offer monthly rates for interns and visiting researchers in winter. Coastal flats switch to weekly stays in July and August. Air conditioning and a balcony or terrace matter more here than in northern cities, so we price them as premium features.
Booking.com leads for hotels and short city stays, Airbnb for Écusson apartments, and Vrbo and Abritel for coastal holiday flats booked by French families a week at a time. We keep parity, mention tram access and air conditioning in every listing, and use mobile rates to catch last-minute summer bookings from travellers already on the coast.
The full service is described on our other ota optimization page; this page covers how it applies in Montpellier.