Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Nottingham sells mostly through Airbnb, Booking.com and Vrbo. Nottingham STR pricing works best when tied to university calendars. We load term dates, freshers' weekends, graduations and open days for both universities, then add Goose Fair, Trent Bridge Tests and City Ground fixtures. Stays are short, so we keep one or two night minimums and react quickly to pickup. Summer is the weak point, so we switch to weekly and monthly rates for contractors and summer-school visitors.
Booking.com is strong for short-notice parent and business visits, Airbnb leads for families and longer stays, and Vrbo helps larger homes. We keep parity, and use Booking.com visibility tools during the July and August lull when students are away.
The full service is described on our other ota optimization page; this page covers how it applies in Nottingham.