Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Pembrokeshire sells mostly through Airbnb, Booking.com and Vrbo. Pembrokeshire STR revenue management must balance high summer rates with the need to hit Welsh letting-day thresholds. We set seven-night minimums from mid-July to the end of August, price Ironman Wales as the top weekend, and use shorter stays with gap-night pricing in spring and autumn to build occupancy. Dog-friendly cottages and sea views command the clearest premiums along the coast path.
Vrbo and Welsh cottage agencies carry most family summer weeks, Airbnb picks up couples, surfers and short breaks, and Booking.com matters for Tenby hotels and inns. We keep weekly summer stays on family-focused channels and open shorter breaks on Airbnb in the shoulder months to build let days.
The full service is described on our other ota optimization page; this page covers how it applies in Pembrokeshire.