regional and niche hotel OTA optimization is the work of making a property rank, convert and price correctly on regional and niche OTAs: completing the content the channel scores, ordering photos for the search result, structuring rate plans and promotions, and keeping rates in parity with your other channels. Traveloka, MakeMyTrip, HRS, Despegar, Priceline, Hostelworld, Airbnb for boutique hotels and regional channels, with channel manager mapping.
Traverse City sells mostly through Airbnb, Vrbo and Booking.com. Traverse City hotels and resorts compete for summer family demand, wedding blocks at vineyards and resorts, golf groups and conference business at the larger properties. We split comp sets between bayfront hotels, downtown and the resort properties, protect Cherry Festival and July weekends from early groups, and push meetings and retreats into spring and autumn shoulders.
Vrbo is essential for weekly family lake stays, Airbnb leads for couples, downtown units and wine weekends, and Booking.com supports hotels and smaller rentals. We keep parity, use Vrbo and Airbnb weekly discounts only for shoulder weeks, and keep summer weeks at full rate.
The full service is described on our other hotel ota optimization page; this page covers how it applies in Traverse City.