An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, shown next to the same figures for comparable listings. It is used to test a purchase, an arbitrage lease or a new listing before money is committed, and to set revenue targets for a live listing.
Demand drivers in Chicago: Lollapalooza and summer festivals; McCormick Place conventions; Cubs, Bears and Bulls seasons; Christmas markets and Magnificent Mile lights. Typical guests: Weekend leisure guests, convention attendees and families visiting Wrigleyville, River North and the West Loop. Where the work starts: Summer-heavy seasonal spread, convention and concert premiums, and winter floor pricing paired with longer minimum stays.
Short-term rental revenue management in Chicago is about the seasonal spread. Summer weekends and festivals can command several times the winter rate, so we load Lollapalooza, Pride, the Air and Water Show and the marathon early with minimum stays. Wrigleyville homes need Cubs schedule pricing. In winter, we hold floors, lengthen minimums and use weekly stays for business travellers instead of chasing occupancy with deep cuts.
The full service is described on our airbnb revenue forecast page; this page covers how it applies in Chicago.