Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Frankfurt sells mostly through Airbnb and Booking.com. Frankfurt Airbnb pricing should follow the Messe calendar. We load fair dates years ahead, set minimum stays and high floors during the Book Fair, Ambiente, Light + Building and Automechanika, and lift weekday rates near the Messe and banking district. Outside fairs, corporate demand supports Monday to Thursday pricing, while weekends need leisure offers. Relocating professionals and consultants often book monthly stays.
Booking.com and Expedia lead hotel bookings, while corporate travel platforms and direct contracts are important for business guests. Airbnb is strong for apartments during fairs and for longer corporate stays. We keep parity, use business rate plans and adjust OTA visibility for weekends rather than discounting weekdays.
The full service is described on our other ota optimization page; this page covers how it applies in Frankfurt.