Google Vacation Rentals and TripAdvisor are search and metasearch channels: they show your property, rates and availability to travelers who have not decided where to book. Optimizing them means accurate listing content and photos, rate parity and availability across channels, and a direct booking link that is competitive with the OTAs.
Madeira sells mostly through Airbnb, Booking.com and Vrbo. Madeira rentals earn their best nights around New Year's Eve, Carnival and the Flower Festival, so we set those dates with long minimum stays and full rates well in advance. Outside events, hikers want flexible stays and car parking, while remote workers want monthly rates, desks and reliable wifi. We also plan flexible policies for weather-related flight delays at the airport.
Booking.com leads for European travellers, Airbnb dominates monthly nomad stays and Vrbo attracts families. Many New Year guests book through tour operators a year ahead. We keep parity, use monthly discounts in quieter months and avoid promotions around fireworks and festival dates.
The full service is described on our other ota optimization page; this page covers how it applies in Madeira.