An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Montréal: Canadian Grand Prix; Montréal Jazz Festival and Just for Laughs; Osheaga; Conference and university travel. Typical guests: US and European visitors on 3 to 4 night stays in the Plateau, Old Montréal and Mile End. Where the work starts: Grand Prix and festival premiums, CITQ-compliant positioning, and winter floors.
Because legal supply is limited, Montréal short-term rental pricing is about capturing value on the dates you are allowed to rent. Principal-residence hosts with a narrow rental window should price every summer night aggressively and avoid long discounts. We protect Grand Prix and festival weekends with 3-night minimums, price Plateau and Mile End listings against each other rather than downtown towers, and use mid-term rates for students and visiting academics in winter.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Montréal.