Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Phuket: European and Russian winter travel; Chinese New Year; Diving and beach season; Wellness retreats. Typical guests: Couples and families on 7 to 14 night villa stays in Bang Tao, Kamala, Rawai and Nai Harn. Where the work starts: Villa pricing with a deep monsoon discount, weekly and fortnightly discount ladders, and Christmas to Chinese New Year premiums with minimum stays.
Phuket resorts serve European, Russian, Australian, Chinese, Indian and Middle Eastern travellers, plus wedding groups and MICE events. We forecast flight capacity and source-market holidays, set minimum stays over the festive peak, and manage tour-operator allotments. Monsoon packages with spa and dining credits help hold rate integrity.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Phuket.