Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Singapore: Singapore Grand Prix; Trade shows at Marina Bay Sands and Expo; Chinese New Year; Corporate relocations. Typical guests: Corporate and relocation guests on 3-month minimum stays, per Singapore's private-residential rules. Where the work starts: Monthly and quarterly rate cards, corporate-housing positioning, and event-driven serviced-apartment pricing.
Singapore hotels sell to a heavy corporate and MICE base, regional leisure travellers, transit guests and event crowds. We forecast exhibition dates at Marina Bay Sands and Singapore Expo, pull discounted corporate rates on peak nights, and manage group blocks so Formula 1 weekend is not sold too early. A comp set by district rather than star rating works best, since Marina Bay and Orchard move very differently.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Singapore.