Hotel revenue management consulting is an independent review of how a hotel prices, distributes and forecasts its rooms, followed by the strategy, calendar, reports and training to earn more from the same inventory. Unlike outsourced revenue management, the consultant does not make the daily decisions; your team does, with a better plan.
Demand drivers in Sydney: New Year's Eve harbour fireworks; Vivid Sydney; Mardi Gras and Sydney Festival; Beach season in Bondi, Manly and Coogee. Typical guests: Domestic and international leisure travellers on 3 to 7 night stays, plus corporate guests in the CBD. Where the work starts: New Year's Eve premiums with minimum stays, summer beach pricing, and compliance with the 180-night non-hosted cap.
Sydney hotels sell to corporate, conference, leisure and cruise passengers, and ICC Sydney conventions compress Darling Harbour and the CBD. We fence New Year's Eve, Mardi Gras and Vivid with length-of-stay controls and limit discounted group business on those dates. Corporate negotiated rates need clear blackout or last-room-availability terms so peak harbour nights are not sold at contract prices.
The full service is described on our hotel revenue management consulting page; this page covers how it applies in Sydney.