An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasonal profiles, event premiums, minimum stays, gap-night and last-minute rules, length-of-stay discounts and per-channel markups. A pricing tool applies the rules; the strategy is what makes the tool useful. Airbnb Smart Pricing is not a strategy: it optimizes for Airbnb's fill rate, ignores other channels and has no event or gap-night logic.
Demand drivers in Sydney: New Year's Eve harbour fireworks; Vivid Sydney; Mardi Gras and Sydney Festival; Beach season in Bondi, Manly and Coogee. Typical guests: Domestic and international leisure travellers on 3 to 7 night stays, plus corporate guests in the CBD. Where the work starts: New Year's Eve premiums with minimum stays, summer beach pricing, and compliance with the 180-night non-hosted cap.
The 180-night cap changes the maths for non-hosted properties. We choose which nights to sell for short stays, New Year's Eve, Mardi Gras, Vivid, summer weekends and school holidays, and price them hard with minimums. The remaining nights go to stays of longer than three months for corporate relocations, students or medical stays, which sit outside the short-term rental definition. Hosted listings face no cap but need strong reviews.
The full service is described on our airbnb pricing strategy page; this page covers how it applies in Sydney.